Sales Market Trends

Amid ongoing economic uncertainty and subdued growth in the Eurozone and the US, market expansion in 2025 is expected to moderate. Pricing is anticipated to remain a positive driver, while volumes normalize across most regions. E-commerce will continue to serve as a key growth pillar for the industry. Our Consumer Business Segment is projected to maintain its growth trajectory, driven by breakthrough innovations in Skin Care and a robust performance in our Core portfolio. Emerging markets are expected to sustain solid momentum, despite signs of market deceleration, while North America is poised for moderate growth. Europe is forecasted to deliver a steady and healthy pace of expansion while Northeast Asia remains a geography of strategic importance for our business operations.

The outlook for the automotive market remains subdued due to supply chain disruptions, changing consumer preferences, and rising production costs. Market development continues to be influenced by inflation, interest rates, geopolitical tensions, as well as the transition to electric mobility and stricter regulations. The forecast for the electronics industry in 2025 shows moderate, innovation-driven growth despite global challenges. The market environment in 2025 will continue to be characterized by cautious consumer sentiment. A recovery in consumer products, office supplies, and the building industry is not expected until the second half of the year.