Business Development
The described challenges in large areas of the world result in a high degree of uncertainty with regard to the outlook for sales markets and our business development.
Independently from the development of the skin care market, we will continue to achieve above-market sales growth. We expect the global skin care market to continue growing in 2025, although at a slower pace than in the prior year. Based on this, we expect organic sales growth in the range of 4 – 6% in the Consumer Business Segment. The EBIT margin from ongoing operations (excluding special factors) in the Consumer Business Segment will be 50 basis points above the previous year level.
Subject to the same uncertainty regarding market development in 2025, particularly with regards to the challenges in the automotive industry, we also expect sales growth above the market in the tesa Business Segment. Based on this, we expect organic sales growth in the range of 1 – 3%. The EBIT margin from ongoing operations (excluding special factors) will be around 16%.
Based on the forecasts of the two business segments, Group organic sales growth is expected to be in the range of 4 – 6%. We expect the consolidated EBIT margin from ongoing operations (excluding special factors) to be slightly above the previous year’s level.
Hamburg, February 7, 2025
Beiersdorf AG
The Executive Board