Our Market Opportunities

The persistently tense global geopolitical situation will be accompanied by a slow stabilization of price levels in 2025 following a phase of generally high global inflation rates. The main drivers of this easing remain lower commodity and logistics prices, while wage costs are expected to continue to rise. We are strategically well positioned in the Consumer Business Segment and expect to be able to achieve above-market growth through a combination of price adjustments and increased volumes. A focus on skin care products, product innovations, targeted regional expansion and the consistent implementation of our sustainability and digital strategy continue to be our growth drivers. Nevertheless, the challenges of a difficult macroeconomic environment in China, unpredictable developments in the US and political risks, including possible protectionist policies, will have an impact on the market and market development in the coming year.

Thanks to our stable financial structure and robust earnings position, coupled with the commitment of our employees, we are confident about the future. Our internationally successful brand portfolio is supported by extensive research and development activities that are geared toward consumer needs. These innovations are complemented by targeted marketing strategies that promote lasting trust among our customers.

tesa expects moderate growth in 2025. This applies both to business with end consumers and with industrial customers. Close collaboration with customers in Asia, particularly in the electronics industry market, is key to growth. However, the project-based nature of this collaboration continues to pose a high risk of volatility. tesa will continue to invest in product and technology development in 2025, thereby creating a solid basis for future growth. Central economic regions such as China and Europe remain crucial for tesa, while Southeast Asia and India are becoming increasingly important as growth markets.