FAQ
1. How did Beiersdorf Perform Financially in 2025?
In 2025, Beiersdorf generated sales of €9,852 million and achieved organic sales growth of 2.4%.
EBIT excluding special factors amounted to €1,378 million, with an EBIT margin (excluding special factors) of 14.0%.
Profit after tax for the year totaled €955 million.
The Consumer Business Segment recorded organic growth of 2.5%, while tesa grew organically by 1.8%.
2. What Strategic Direction is Beiersdorf Pursuing?
The “Win with Care” strategy is based on three strategic choices:
Undisputed Authority in Skin Care – in terms of trusted iconic go-to brands and innovation
Consumer‑Facing Omnipresence – in relevant markets, channels, and categories
Performance with Purpose – driving growth while shaping an inclusive and climate-responsible future
In 2026, the focus will be on rebalancing NIVEA, further expanding the Derma business, and stabilizing the Luxury business.
3. How is the Workforce Developing and What Defines the Corporate Culture?
In 2025, Beiersdorf employed 22,399 people (Headcount), representing growth of 0.6% year on year.
The corporate culture is based on the values Care, Trust, Simplicity, and Courage, with a strong focus on talent development, diversity, inclusion, and leadership capabilities.
4. How does Beiersdorf Pursue its Sustainability Targets?
Since 2018, the Group has reduced its greenhouse gas emissions by 33% in absolute terms, exceeding its 2025 target.
A new Climate Transition Plan defines a reduction of emissions (Scopes 1–3) of 35% by 2030 compared with 2018.
Key levers include recyclable packaging, a higher share of recycled materials, responsible ingredients, climate‑neutral production worldwide by 2030, and the continued rollout of the EcoBeautyScore for selected brands.
5. What Investments Were Made in 2025?
Capital expenditure amounted to €463 million.
The largest investment projects included the construction of the new plant in Leipzig, Germany, and expansion of the sites in Poland and Mexico (€128 million).
6. What Role Does Research and Development Play?
Research and development (R&D) is a central driver of Beiersdorf’s innovation strategy and a key contributor to the Group’s long-term success.
In 2025, Beiersdorf invested €365 million (+3.3%) in R&D. Of this amount, €276 million went to the Consumer Business Segment (+2.3%) and €89 million to the tesa Business Segment (+6.3%).
The Group’s global research network comprises 1,849 employees. Of these, 1,177 worked in the Consumer Business Segment and 672 in the tesa Business Segment.
Key areas of research focus in the Consumer Business Segment include epigenetics (Epicelline®), hyperpigmentation (Thiamidol®), the skin microbiome, coenzyme Q10, animalfree testing methods, and AIbased skin analysis tools such as wrinkle.ai and SKINLY.
7. How did the Beiersdorf Share Perform?
At the end of 2025, the share price stood at €93.68.
Market capitalization amounted to €20,471 million.
The share price was impacted by the slowdown in the consumer goods market and strategic adjustments in China.
Stabilizing factors included the strong performance of the Derma business and key innovations such as Epicelline® and Thiamidol®.
8. How is Beiersdorf Positioned Globally and Which Regions are Growing Most Strongly?
In 2025, sales by region were distributed as follows: Europe 44.1%, Africa/Asia/Australia 30.4%, and the Americas 25.4%.
India, Japan, the United States, and China (Derma) showed particularly dynamic development.
Global e‑commerce grew by 20%, driven by emerging markets and Europe.
9. What Risks and Opportunities Shape the Market Environment?
Risks include volatile markets, geopolitical uncertainties, supply chain disruptions, regulatory developments, and changing consumer behavior.
Opportunities arise from strong innovation programs, international expansion, the continued growth of the Derma business, as well as digitalization and artificial intelligence.
An integrated risk and opportunity management system systematically manages all material topics.
10. How Does Beiersdorf Implement its International Expansion?
Beiersdorf scales key innovations globally and selectively enters new markets.
Key steps in 2025 included:
Launch of Thiamidol® in China, the United States, and India
Rollout of Epicelline® in more than 30 countries
Launch of Eucerin in Japan
Market entry of La Prairie and Chantecaille in India
Expansion of social commerce, including TikTok Shop, in several markets
11. What is the Financial Position of the Company?
Beiersdorf has a solid balance sheet and high financial flexibility.
Gross cash flow amounted to €1,075 million.
The EBIT margin (excluding special factors) was 14.0%, and the proposed dividend is €1.00 per share.
The Group underlines its ability to finance investments and potential capital returns from its own resources.
12. How did the Consumer and tesa Businesses Perform?
Consumer
Sales amounted to €8,176 million, with organic growth of 2.5%.
Derma grew by 11.7% and Health Care by 9.3%.
NIVEA recorded growth of 0.9%, while Luxury declined by 4.5% with sequential improvement over the course of the year.
tesa
Sales totaled €1,676 million, with organic growth of 1.8%.
Strong performance in the Electronics business was offset by headwinds from the weak European automotive industry.
13. How did the Key Brands and Segments Perform?
NIVEA: +0.9%; portfolio rebalancing initiated
Derma (Eucerin, Aquaphor): +11.7%; strong global expansion driven by Thiamidol® and Epicelline®
Health Care (Hansaplast/Elastoplast): +9.3%; driven by the Second Skin Protection plaster
Luxury (La Prairie): –4.5%; sequential improvement over the course of the year
tesa: organic growth of 1.8%; stable development despite market volatility
14. What Job and Career Opportunities are Available at Beiersdorf?
Beiersdorf offers a wide range of career opportunities across different entry levels and professional fields.
These include apprenticeships, internships and working student positions, international trainee programs, as well as roles for early‑career professionals and experienced specialists and managers.
Career opportunities exist in areas such as Marketing, Sales and E‑Commerce, Research and Development, IT, Supply Chain Management, Finance & Controlling, and Human Resources.
The corporate culture is based on the values Care, Trust, Simplicity und Courage and promotes diversity, equal opportunities, and individual development.
Current vacancies and further information are available on the Beiersdorf career website: