Annual Report 2025

Annual Report 2025

Business Development

The continuing challenges in large areas of the world result in a high degree of uncertainty regarding the outlook for our markets and our business.

Consumer

Considering this uncertainty, we expect sales to be flat to slightly growing organically in the Consumer Business Segment. Due to continuous investments in our brands, the EBIT margin from ongoing operations (excluding special factors) in the Consumer Business Segment will be slightly below previous year’s level.

tesa

Subject to the similar uncertainty in the tesa Business Segment, we also expect sales to be flat to slightly growing organically for tesa. The EBIT margin from ongoing operations (excluding special factors) in the tesa Business Segment will be slightly below previous year’s level.

Based on the forecasts of the two business segments, Group sales are expected to be flat to slightly growing organically. We expect the consolidated EBIT margin from ongoing operations (excluding special factors) to be slightly below previous year’s level.

Hamburg, March 2, 2026

Beiersdorf AG
The Executive Board

EBIT Margin
The EBIT margin is calculated from the ratio of EBIT to sales.
Special Factors
Special factors are income or expenses from one-time, non-operational business transactions.
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