Annual Report 2025

Annual Report 2025

Ten-Year Overview

(in € million, unless otherwise stated)

 

 

 

 

2016

 

2017

 

20182

 

20191,2

 

2020

 

2021

 

2022

 

2023

 

2024

 

2025

Results of operations

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Group Sales

 

 

 

6,752

 

7,056

 

7,233

 

7,653

 

7,025

 

7,627

 

8,799

 

9,447

 

9,850

 

9,852

Change (nominal)

 

(in %)

 

1.0

 

4.5

 

2.5

 

5.8

 

-8.2

 

8.6

 

15.4

 

7.4

 

4.3

 

0.0

Change (organic)

 

(in %)

 

3.2

 

5.7

 

5.4

 

4.1

 

-5.7

 

9.7

 

10.2

 

10.8

 

6.5

 

2.4

Consumer Sales

 

 

 

5,606

 

5,799

 

5,890

 

6,274

 

5,700

 

6,129

 

7,131

 

7,780

 

8,162

 

8,176

Change (nominal)

 

(in %)

 

1.1

 

3.4

 

1.6

 

6.5

 

-9.1

 

7.5

 

16.3

 

9.1

 

4.9

 

0.2

Change (organic)

 

(in %)

 

3.3

 

4.7

 

5.0

 

4.8

 

-6.6

 

8.8

 

10.5

 

12.5

 

7.5

 

2.5

Tesa Sales

 

 

 

1,146

 

1,257

 

1,343

 

1,379

 

1,325

 

1,498

 

1,668

 

1,667

 

1,688

 

1,676

Change (nominal)

 

(in %)

 

0.6

 

9.8

 

6.8

 

2.7

 

-3.9

 

13.1

 

11.3

 

0.0

 

1.2

 

-0.7

Change (organic)

 

(in %)

 

2.6

 

10.6

 

6.8

 

0.8

 

-1.5

 

13.6

 

8.8

 

3.2

 

1.9

 

1.8

Operating Result (EBIT)

 

 

 

1,015

 

1,088

 

1,097

 

1,032

 

828

 

933

 

1,092

 

1,105

 

1,294

 

1,320

Operating result (EBIT, excluding special factors)

 

 

 

1,015

 

1,088

 

1,113

 

1,095

 

906

 

993

 

1,158

 

1,268

 

1,370

 

1,378

EBITDA

 

 

 

1,163

 

1,238

 

1,262

 

1,270

 

1,085

 

1,220

 

1,379

 

1,554

 

1,651

 

1,648

EBITDA (excluding special factors)

 

 

 

1,163

 

1,238

 

1,278

 

1,333

 

1,163

 

1,280

 

1,445

 

1,717

 

1,727

 

1,706

Profit after tax

 

 

 

727

 

689

 

745

 

736

 

577

 

655

 

771

 

749

 

928

 

955

Return on sales after tax

 

(in %)

 

10.8

 

9.8

 

10.3

 

9.6

 

8.2

 

8.6

 

8.8

 

7.9

 

9.4

 

9.7

Research and development expenses

 

 

 

188

 

196

 

211

 

236

 

246

 

268

 

291

 

320

 

354

 

365

as % of sales

 

(in %)

 

2.8

 

2.8

 

2.9

 

3.1

 

3.5

 

3.5

 

3.3

 

3.4

 

3.6

 

3.7

Net assets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Non-current assets

 

 

 

3,297

 

3,926

 

4,301

 

5,308

 

5,929

 

6,668

 

6,806

 

6,653

 

6,570

 

6,097

Current assets

 

 

 

4,276

 

4,279

 

4,570

 

4,746

 

4,276

 

4,631

 

5,542

 

5,976

 

6,441

 

6,661

Equity

 

 

 

4,677

 

5,125

 

5,647

 

6,093

 

6,263

 

6,894

 

7,805

 

8,339

 

8,495

 

8,618

Liabilities

 

 

 

2,896

 

3,080

 

3,224

 

3,961

 

3,942

 

4,405

 

4,543

 

4,290

 

4,516

 

4,140

Total equity and liabilities

 

 

 

7,573

 

8,205

 

8,871

 

10,054

 

10,205

 

11,299

 

12,348

 

12,629

 

13,011

 

12,758

Equity ratio

 

(in %)

 

62

 

62

 

64

 

61

 

61

 

61

 

63

 

66

 

66

 

68

Key Beiersdorf Stock Facts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Earnings per share

 

(in €)

 

3.13

 

2.96

 

3.21

 

3.17

 

2.47

 

2.81

 

3.33

 

3.24

 

4.05

 

4.25

Earnings per share (excluding special factors)

 

(in €)

 

3.13

 

2.96

 

3.26

 

3.40

 

2.73

 

3.00

 

3.56

 

3.80

 

4.33

 

4.44

(Proposed) Total dividend – equity holders

 

 

 

159

 

159

 

159

 

159

 

159

 

159

 

159

 

227

 

223

 

219

(Proposed) Dividend per share

 

(in €)

 

0.70

 

0.70

 

0.70

 

0.70

 

0.70

 

0.70

 

0.70

 

1.00

 

1.00

 

1.00

Beiersdorf’s shares – year-end closing price

 

(in €)

 

80.60

 

97.90

 

91.16

 

106.65

 

94.44

 

90.38

 

107.20

 

135.70

 

124.00

 

93.68

Market capitalization as of Dec. 313

 

 

 

18,282

 

22,206

 

20,777

 

24,190

 

21,421

 

20,500

 

24,315

 

30,779

 

27,679

 

20,471

Employees

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Employees as of Dec. 314

 

(Head­count)

 

17,934

 

18,934

 

20,059

 

20,654

 

20,306

 

20,567

 

21,401

 

21,958

 

22,267

 

22,399

1

The figures for financial year 2019 have been influenced by the initial application of the leasing standard IFRS 16. This affects especially the following positions: EBITDA (+€64 million), property, plant, and equipment (+€177 million), other liabilities (+€177 million), and key figures derived therefrom.

2

The figures as of December 31, 2018, as well as December 31, 2019, have been amended due to the finalization of the purchase price allocation for the Coppertone business and due to an adjustment to the valuation of an acquisition made in 2018 in the tesa Business Segment.

3

Due to the change in the definition of market capitalization in 2024, the previous years have been adjusted. From 2024, the calculation is based on outstanding shares, excluding treasury shares.

4

Starting with the 2025 Annual Report, figures are disclosed on a headcount basis instead of full-time equivalents (FTE). Furthermore, the scope of employee groups considered has been revised. To ensure comparability, the 2024 value was adjusted accordingly. The originally reported prior-year figures on an FTE basis were: 2024: 22,791; 2023: 21,958; 2022: 21,401; 2021: 20,567; 2020: 20,306; 2019: 20,654; 2018: 20,059; 2017: 18,934; 2016: 17,934.

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