Sales Market Trends

Consumer

Consumer

Global markets are expected to remain volatile, with geopolitical conditions continuing to influence material and supply chain costs. Input costs will stay elevated, though moderate inflation in direct materials is anticipated. We are scaling up measures to manage costs and improve procurement, production, and supply chain efficiency. In Europe, market growth is projected to moderate. Inflation is expected to remain subdued, as major manufacturers pursue volume growth through heightened promotional activity. Competitive pressure from local and indie brands is likely to persist throughout 2026 and put the market share of major manufactures under further pressure. Emerging markets face high uncertainty with moderate growth expected. In these markets, pricing remains a critical growth lever, supported by accelerating eCommerce momentum as consumers increasingly shift to digital channels. North America is expected to slow compared to prior years, with tariffs driving inflation and balancing weaker volume growth. The premium skin care segment is forecasted to remain soft but return to low single-digit growth, driven by stabilization in China and gradual recovery in travel retail, though uncertainty remains high. The Chinese consumer market shows a slow recovery trend. Our Consumer Business Segment is projected to maintain growth, driven by innovations in skin care and strong performance across core categories.