Annual Report 2025

Annual Report 2025

Comparative View of the Annual Change in Remuneration and Earnings Performance

The following table presents a comparative view, in accordance with § 162 (1) sentence 2 no. 2 AktG, of the annual change in Executive Board and Supervisory Board remuneration, the earnings performance of Beiersdorf AG and the Consumer Business Segment, and the average remuneration of employees.

The change in Executive Board and Supervisory Board remuneration shown relates to the remuneration granted or owed within the meaning of § 162 (1) sentence 1 AktG. Relative changes in Executive Board and Supervisory Board remuneration may therefore be attributable solely to individuals joining or leaving the boards during the year or changing roles, or to the payment of variable remuneration components.

Earnings performance is shown based on the development of Beiersdorf AG’s profit after tax in accordance with § 275 (2) no. 17 HGB. Since the remuneration of Executive Board members also depends to a large extent on the development of other key performance indicators in the Consumer Business Segment, the development of organic sales and the EBIT margin (excluding special factors) for the Consumer Business Segment is also shown.

The comparison with the development of the remuneration of employees is based on the average remuneration of the workforce in the Beiersdorf companies belonging to the Consumer Business Segment on a full-time equivalent basis. Since the remuneration structures, particularly in the foreign subsidiaries, are many and varied, the comparison should be based only on the development of average remuneration for the workforce in Germany. The remuneration granted and owed for the total workforce in the financial year (including senior management and executive staff within the meaning of § 5 (3) Betriebsverfassungsgesetz (Works Constitution Act, BetrVG) was taken into account in that. If employees additionally received remuneration as a member of the Supervisory Board of Beiersdorf AG, this was not taken into account. To enable comparison, the remuneration of part-time employees was calculated on a full-time equivalent basis. This comparison group was also used to review the appropriateness of the remuneration of Executive Board members.

Comparison of Annual Change in Executive and Supervisory Board Remuneration in Accordance with § 162 AktG

 

 

2025 in EUR

 

2024 in EUR

 

2025 vs. 2024 in %

 

2024 vs. 2023 in %

 

2023 vs. 2022 in %

 

2022 vs. 2021 in %

Executive Board remuneration (in € thousand)

 

 

 

 

 

 

 

 

 

 

 

 

Vincent Warnery (Chairman since May 1, 2021)

 

2,411

 

13,192

 

-81.7%

 

425.2%

 

-3.9%

 

-62.9%

Oswald Barckhahn (since October 15, 2021)

 

855

 

9,966

 

-91.4%

 

818.5%

 

-3.6%

 

364.9%

Astrid Hermann (since January 1, 2021)

 

1,502

 

5,521

 

-72.8%

 

476.3%

 

0.1%

 

-6.8%

Nicola D. Lafrentz (since May 1, 2022)

 

881

 

2,797

 

-68.5%

 

196.0%

 

38.4%

 

0.0%

Grita Loebsack (since January 1, 2022)

 

4,193

 

7,236

 

-42.1%

 

361.8%

 

3.2%

 

0.0%

Ramon A. Mirt (since March 1, 2019)

 

1,390

 

6,593

 

-78.9%

 

113.2%

 

-34.5%

 

243.3%

Patrick Rasquinet (from June 1, 2021 until June 30, 2025)

 

799

 

4,802

 

-83.4%

 

368.0%

 

-4.7%

 

63.4%

 

 

 

 

 

 

 

 

 

 

 

 

 

Executive Board members who stepped down prior to 2025

 

 

 

 

 

 

 

 

 

 

 

 

Thomas Ingelfinger (until June 30, 2022)

 

 

 

0.0%

 

0.0%

 

-100.0%

 

170.2%

Zhengrong Liu (until December 31, 2022)

 

 

2,308

 

-100.0%

 

-35.0%

 

231.2%

 

7.5%

Stefan De Loecker (until June 30, 2021)

 

 

 

0.0%

 

-100.0%

 

-53.5%

 

-69.2%

Ralph Gusko (until December 31, 2019)

 

 

 

0.0%

 

0.0%

 

-100.0%

 

-50.1%

Asim Naseer (until April 5, 2021)

 

 

 

0.0%

 

0.0%

 

-100.0%

 

-42.5%

Dessi Temperley (until April 5, 2021)

 

 

 

0.0%

 

0.0%

 

0.0%

 

-100.0%

 

 

 

 

 

 

 

 

 

 

 

 

 

Supervisory Board remuneration (in € thousand)

 

 

 

 

 

 

 

 

 

 

 

 

Reinhard Pöllath (Chairman since April 30, 2008)

 

230

 

228

 

0.9%

 

1.8%

 

0.0%

 

-1.3%

Donya Florence Amer (since April 18, 2024)

 

147

 

100

 

47.3%

 

100.0%

 

0.0%

 

0.0%

Hilde Cambier (since April 18, 2024)

 

116

 

79

 

47.3%

 

100.0%

 

0.0%

 

0.0%

Hong Chow (since April 20, 2017)

 

116

 

113

 

2.7%

 

0.9%

 

0.9%

 

-11.4%

Wolfgang Herz (since April 29, 2020)

 

117

 

116

 

0.9%

 

1.8%

 

0.0%

 

-2.6%

Uta Kemmerich-Keil (since August 1, 2022)

 

205

 

183

 

11.9%

 

33.7%

 

159.0%

 

0.0%

Jan Koltze (since April 17, 2019)

 

136

 

121

 

12.3%

 

33.1%

 

0.0%

 

-2.2%

Olaf Papier (since April 17, 2019)

 

142

 

139

 

2.2%

 

1.5%

 

-1.4%

 

3.6%

Frédéric Pflanz (since April 17, 2019)

 

158

 

154

 

2.6%

 

2.0%

 

-2.6%

 

-7.2%

Doris Robben (since April 18, 2024)

 

119

 

80

 

49.3%

 

100.0%

 

0.0%

 

0.0%

Kirstin Weiland (since April 17, 2019)

 

108

 

112

 

-3.6%

 

0.0%

 

0.9%

 

-3.5%

Barbara Wentzel (Deputy Chairwoman since April 18, 2024)

 

143

 

114

 

25.5%

 

100.0%

 

0.0%

 

0.0%

 

 

 

 

 

 

 

 

 

 

 

 

 

Supervisory Board members who stepped down prior to 2025

 

 

 

 

 

 

 

 

 

 

 

 

Reiner Hansert (until April 18, 2024)

 

 

42

 

-100.0%

 

-69.4%

 

0.9%

 

-11.4%

Martin Hansson (until July 31, 2022)

 

 

 

0.0%

 

0.0%

 

-100.0%

 

-46.4%

Michael Herz (until April 29, 2020)

 

 

 

0.0%

 

0.0%

 

0.0%

 

-100.0%

Andreas Köhn (until April 18, 2024

 

 

34

 

-100.0%

 

-69.7%

 

-0.9%

 

32.4%

Dr. Dr. Christine Martel (until April 18, 2024)

 

 

59

 

-100.0%

 

-70.2%

 

0.5%

 

-6.9%

Prof. Manuela Rousseau (until April, 18 2024)

 

 

41

 

-100.0%

 

-69.8%

 

-2.2%

 

-8.9%

Regina Schillings (until April 1, 2021)

 

 

 

0.0%

 

0.0%

 

0.0%

 

-100.0%

 

 

 

 

 

 

 

 

 

 

 

 

 

Earnings performance

 

 

 

 

 

 

 

 

 

 

 

 

Profit after tax Beiersdorf AG in accordance with HGB (in € million)

 

206

 

249

 

-17.3%

 

-6.0%

 

150.4%

 

-36.9%

EBIT margin Consumer Business Segment
(changes vs. previous years in %-points)

 

13.6%

 

13.4%

 

0.2%

 

0.5%

 

0.6%

 

0.2%

Sales Consumer Business Segment (in € million); changes vs. previous year in % (organic)

 

8,176

 

8,162

 

2.5%

 

7.5%

 

12.5%

 

10.5%

Average remuneration of employees (in € thousand)

 

 

 

 

 

 

 

 

 

 

 

 

Remuneration of total workforce in the Consumer Business Segment (Germany)

 

98

 

97

 

1.6%

 

2.0%

 

3.3%

 

2.7%

EBIT Margin
The EBIT margin is calculated from the ratio of EBIT to sales.
Full-Time Equivalent (FTE)
Full-time equivalent (FTE) represents the total workload of an organization in terms of full-time positions. It converts hours worked by all employees – full-time, part-time, and others – into equivalent full-time units.
Special Factors
Special factors are income or expenses from one-time, non-operational business transactions.
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