Beiersdorf Campus
Together,
Together,
we achieve great
we achieve great
things
things
Looking to the future
The world of work is undergoing profound change. With its future-oriented focus, the Beiersdorf Campus lays the foundation for further growth. It empowers, inspires, and motivates – and thus attracts and retains talent for the future.
The focus is on people
Innovation and growth happen when people can develop their full potential, when they communicate with and inspire each other, and when they are enthusiastic and passionate about what they do. The wishes of the employees therefore took center stage during the construction of the Beiersdorf Campus. They were involved in the planning process right from the start, and their wishes and ideas were systematically sought and taken into account.
The result: highly attractive work stations for more discussion, more collaboration, more interaction, and more “looking beyond one’s own nose.” Workshop areas are a mix of ComSpots, larger event spaces, and rooms for creative work. With names such as “Under Construction,” “Garden of Creativity,” or “In The Clouds,” they offer great scope for inspiration and fresh ideas.
€250 m.
invested
51,000
square meters of total space
3,200
working options on Campus
397
rooms for hybrid meetings
Forward-looking tools and methods
The design of the various room modules was consistently geared toward agile working methods, so that employees can choose the appropriate workspaces that are designed for their particular activity or meet their needs. All meeting rooms are equipped for hybrid conferences. State-of-the-art collaboration tools are available in the Collaboration Hub, the central site with 4,000 square meters for collaboration and communication. Room-in-room modules, noise-reduced zones, high ergonomic standards, and different furnishings facilitate dynamic work in team neighborhoods.
Intelligently networked
As a central hub for collaboration across countries, product groups and divisions, the Beiersdorf Campus has a state-of-the-art IT infrastructure that can adapt to rapidly changing technological requirements. It takes into account the increasing use of artificial intelligence as well as mobile working around the world. The Campus app helps all employees to find their way around and locate and book the rooms, equipment, and desks they need. It even shows how busy individual areas are and where colleagues are located.
Sustainability — Healthy, environmentally friendly working
The Beiersdorf Campus sets standards in terms of sustainability. It was designed on the basis of the WELL Building Standard, which focuses on the health and well-being of employees. Numerous criteria have to be met in the design of offices, relaxation spaces, and outdoor facilities, as well as in terms of air and water quality, room and building acoustics, and even low-emission and resource-conserving building materials. The new Group headquarters is also to receive LEED certification, an internationally recognized sustainability seal for building planning.
The energy is supplied by green power and our own photovoltaic systems. Several buildings are heated with district heating, which is generated in a carbon-neutral manner. The outdoor facilities too are geared toward sustainability: from places for shared moments during the workday to wildflower beds for insects.
CARE BEYOND SKIN Day
In 2023, Beiersdorf organized its first global volunteering day: CARE BEYOND SKIN Day. All employees were able to spend one workday supporting various social and environmental projects and make a valuable contribution to society and the environment.
Thousands of people responded to the call to do something sustainable for the future of the planet and its inhabitants.
CARE BEYOND SKIN DAY AT A GLANCE
>10,000
employees in 68 countries took part
>50,000
hours worked
>100
organizations supported
Spain
In Spain, young people were taught about acne – also to counteract possible stigmatization of people with skin conditions.
Argentina, Chile, Peru
In the three South American countries, employees renovated playgrounds and houses belonging to the SOS Children’s Villages organization.
South Africa
In South Africa, employees supported their long-term partner organization Thanda and helped with the construction, fencing, and planting of playgrounds.
Canada
Planting trees was one of the most popular activities for employees worldwide, including in Canada.
India
In India, employees worked with the organization Aseema to support children from disadvantaged backgrounds, e.g., by providing career advice
Australia
In Australia, employees helped the non-profit organization Foodbank pack food parcels for people in need.