Annual Report2024
discover our report
Popular pages
discover our report
Popular pages
Video message by the CEO and CFO On our way to be the best skincare company in the world
Beiersdorf outperforms the skin care market and achieved another sales record. CEO Vincent Warnery and CFO Astrid Hermann reflect on milestones and achievements.
Letter from the CEO
“Beiersdorf sustained the excellent performance of recent years and again generated record sales in 2024. Our success is driven by our strong brands, our innovative strength, and our exceptional international teams.”
Vincent Warnery
CEO
Read the Letter from the CEO2024 at a Glance
Employees
(Number on Dec. 31, 2024)
22,791
Business and Strategy
Sales
(in € million)
Organic Sales Growth
(in %)
6.5
Results of Operations
EBIT margin
(in %, excluding special factors)
13.9
Results of Operations
Group Sales by Regions
(in %)
Research & Development Expenses
(in € million)
354
Research and Development
By 2045, we aim to reach Net Zero and reduce the emissions generated across its entire value chain by 90%.
Climate Change
With a unified policy, we support employees facing lifethreatening illnesses worldwide.
Own Workforce