Annual Report 2023

Annual Report 2023

Group Picture: Three Beiersdorf employees at the new Beiersdorf Campus (photo)

F u t u r e . R e a d y .

Annual Report 2023

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Video message by the CEO and CFO Looking back on a successful fiscal year 2023

About the fiscal year

Beiersdorf's strong growth trajectory of recent years continued in 2023. CEO Vincent Warnery and CFO Astrid Hermann look back on a year of double-digit growth and record sales.

Beiersdorf's strong growth trajectory of recent years continued in 2023. CEO Vincent Warnery and CFO Astrid Hermann look back on a year of double-digit growth and record sales.

Curious about more highlights of 2023? Join our CEO and CFO and learn more.

Curious about more highlights of 2023? Join our CEO and CFO and learn more about our brand successes, sustainability progress and investments to become ready for the future.

Watch full video now
Vincent Warnery, Chairman of the Executive Board (portrait)

Letter from the Chairman

“Beiersdorf’s excellent performance of recent years continued with record sales in 2023, fueled by outstanding double-digit organic sales growth. We were the fastest-growing beauty company in the world in the past year.”

Vincent Warnery

Chairman of the Executive Board

Read the Letter from the Chairman

2023 at a Glance

Employees

(Number on Dec. 31)

21,958
Employees

Sales

(in € million)

7,653
2019
7,025
2020
7,627
2021
8,799
2022
9,447
2023

Organic Sales Growth​​

(in %)​

10.8
Results of Operations

EBIT margin

(in %, excluding special factors)​

13.4
Results of Operations

Group Sales by Regions​​

(in %)

Research & Development Expenses​​

(in € million)​

320
Research and Development

Sustainability

We are one of only 10 companies worldwide that received the CDP triple-a scores for our sustainability efforts.

CDP awards (logo)
Our Strategy

Employees

We achieved gender parity across all management levels worldwide 18 months ahead of schedule.

2023 we achieved the 50/50 target for gender parity. (graphic)
People at Beiersdorf

Discover this year’s favourite Stories

Future.
Ready.

The excellent results for the fiscal year 2023 confirm our strategic direction – and reinforce our vision to become the best skin care company in the world. That is why, in 2023, we invested more than ever before: in research and development, in innovative products, in our brands and production capacities, in sustainability, and in our people.

We are excited about the future.

Epigenetics
Turning back the skin’s “age clock”
Skin cell rejuvenation is possible in principle. This is backed up by the results of intensive research in the field of epigenetics conducted by Beiersdorf scientists for over 15 years. The first products with the corresponding active ingredients could soon be on the market.
Read more
Internationalization
NIVEA on course for growth
An icon loved like no other for decades. A brand that continues to grow. More and more people are putting their faith in NIVEA. This is also increasingly the case for consumers in Africa and Asia. A look at some exciting regions of the skin care market.
Read more
Dermatological skin care
For better quality of life
The Derma brands Eucerin and Aquaphor have been performing well for years, and we have also laid the foundation for an even more successful future. Clinical studies and intensive collaboration with dermatologists have been instrumental in this success.
Read more
Supply Chain
Expansion for further growth
Beiersdorf is expanding its production capacity worldwide with record investments. State-of-the-art, sustainable, and modular production increases resilience – and is the basis for continuing the Group’s successful course.
Read more
Beiersdorf Campus
Together, we achieve great things
The Beiersdorf Campus, which opened in 2023, is not just a commitment to the Hamburg-Eimsbüttel location. It is also the basis for long-term success and further growth. The goal: mutual inspiration in a creative environment that motivates and supports.
Read more

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