Annual Report 2022

Annual Report 2022

Formula for Sustainable Growth

Annual Report 2022

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Our formula for sustainable growth

About the Financial Year

For more than 140 years, formulas have played a highly significant role for us: they are the basis of our products – and thus of our success. Our formula for sustainable growth is our C.A.R.E.+ strategy, with which we have set clear strategic priorities. CEO Vincent Warnery and CFO Astrid Hermann now look back on a successful financial year 2022.

For more than 140 years, formulas have played a highly significant role for us: they are the basis of our products – and thus of our success. Our formula for sustainable growth is our C.A.R.E.+ strategy, with which we have set clear strategic priorities. CEO Vincent Warnery and CFO Astrid Hermann now look back on a successful financial year 2022.

Letter from the Chairman

“The 2022 fiscal year was an excellent year for our company with a remarkable result: For the first time in at least two decades, Beiersdorf delivered double-digit organic sales growth.”

Vincent Warnery

Chairman of the Executive Board

Read the Letter from the Chairman

Key Figures Group 2022

Employees

(Number on Dec. 31)

21,401
More on Employees

Sales

(in € million)

7,233
2018
7,653
2019
7,025
2020
7,627
2021
8,799
2022

Organic Sales Growth​​

(in %)​

10.2
More on Results of Operations

EBIT margin​

(in %, excluding special factors)​

13.2
More on Results of Operations

Group Sales by Regions​​

(in %)

Group Sales by Regions (pie chart)

Research & Development Expenses​​

(in € million)​

291
More on R&D

Formula for Sustainable Growth

For more than 140 years, formulas have played a highly significant role for us: they are the basis of our products – and thus of our success. Our formula for sustainable growth is our C.A.R.E.+ strategy, with which we have set clear strategic priorities. Our ambition is to create more value for people and society in the long term.

Growth by Sustainability
Nature + Innovation
= Future
By updating NIVEA Soft, Beiersdorf took a major step towards sustainability in the last fiscal year: The new formula of the globally popular skin care classic is based on natural ingredients – and it significantly reduces CO2 emissions.
Read more
By updating NIVEA Soft, Beiersdorf took a major step towards sustainability in the last fiscal year: The new formula of the globally popular skin care classic is based on natural ingredients – and it significantly reduces CO2 emissions.
Read more
Growth by Brand Purpose
Global + Digital + Sustainable
= Success
White lettering on a dark-blue background: NIVEA is one of the most well-known and popular brands in skin care. What is the future direction of the brand? What is its potential for growth?
Read more
White lettering on a dark-blue background: NIVEA is one of the most well-known and popular brands in skin care. What is the future direction of the brand? What is its potential for growth?
Read more
Growth by Innovation
Creativity + Competence + Collaboration
= Vision
From basic research to individual product adaptation: Every day, more than 1,500 employees at Beiersdorf work to develop new products and improve existing ones. They are connected through a global R&D network.
Read more
From basic research to individual product adaptation: Every day, more than 1,500 employees at Beiersdorf work to develop new products and improve existing ones. They are connected through a global R&D network.
Read more
More stories
Growth by Emerging Markets
Idea + Investment + Courage
= Potentials
Strong growth and many perspectives: The markets for Beiersdorf in Latin America have demonstrated dynamic growth for years. This is especially true for Brazil and Mexico – the region’s two largest markets for NIVEA and Eucerin.
Read more
Strong growth and many perspectives: The markets for Beiersdorf in Latin America have demonstrated dynamic growth for years. This is especially true for Brazil and Mexico – the region’s two largest markets for NIVEA and Eucerin.
Read more
Growth by People
Diversity + Inclusion
= Chance
Why is diversity & inclusion so important? And why does it have to be managed? For Misel Ahom, one thing is certain: Diversity & Inclusion (D&I) is a critical success factor – and it is essential to ensure continued growth at Beiersdorf.
Read more
Why is diversity & inclusion so important? And why does it have to be managed? For Misel Ahom, one thing is certain: Diversity & Inclusion (D&I) is a critical success factor – and it is essential to ensure continued growth at Beiersdorf.
Read more
Growth by Digitalization
Personalization + Experience + Data
= Loyalty
Consumers’ lives have become digital, and marketing and sales have been revolutionized in the process. Digital platforms and e-commerce are the new TV and supermarket in our digital age.
Read more
Consumers’ lives have become digital, and marketing and sales have been revolutionized in the process. Digital platforms and e-commerce are the new TV and supermarket in our digital age.
Read more
Growth by Technology
Innovation + Reliability
= Solution
tesa has been a leading global partner to the automotive industry for many years. The innovative adhesive solutions from tesa are not only exceptionally versatile, but they also help the industry to shape the mobility of the future.
Read more
tesa has been a leading global partner to the automotive industry for many years. The innovative adhesive solutions from tesa are not only exceptionally versatile, but they also help the industry to shape the mobility of the future.
Read more

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